Dangerously Powerful and Untapped Lead Source Converting at 17%
“27 Minute Webinar Uncovers the Untapped Fortune of Leads and Money Hiding Behind YouTube’s Pay-Per-Click Platform, How We’re Converting at 17% Raking in Quality Leads for Less than $2.00 Each, And How You Can Too… for FREE!”
There’s a myth that YouTube is a branding tool. Not true – as direct response advertisers they make “a killing”. There are 3 types of TrueView ads (inslate, instream, indisplay) and she’s just going to focus on indisplay. Indisplay ads show up on the side of videos that pay across the content network. You’re only charged when someone selects to play your ad. She studied the types of Trueview ads and found in-search and in-display were the winners. After the initial ramp-up the campaign is low maintenance.
Step 1: pick the right video. Leave 15-30 second videos for in-search, and here do 2-14 minutes. Check YouTube Insights for views, engagement, mobile stats. Add related videos and don’t be a one-hit wonder.
Related video ideas: testimonials, product details, humor. Use your blog posts, see FAQs, turn infographics into videos. Portent has a content idea generator that might give you an idea.
Step 2: optimizing your channel page. If you have a slightly higher spend on YouTube paid search, apply for a custom channel. It gives you custom images, content accessibility filters and enhanced tracking capabilities. Contact your Google rep for this, but it won’t be available to everyone since there are spend requirements.
Source: Find More at http://www.bruceclay.com/blog/2013/03/youtube-words-tying-your-ppc-campaigns-to-youtube-32c/
Pay-per-click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.